It's Time to Practise Better Medicine

This article from @KathyKrostof on CBS got me thinking this week. Although as physicians we're no strangers to the art of complaining, it does appear that things are really getting strained out there on the front line. Talking to friends and colleagues from many different disciplines much of the frustration seems to stem from not being able to practise the sort of medicine we want to, and indeed signed up for when we first entered medical school. Too little time with our patients, over burdensome paperwork, a disjointed system where half the time we are in the dark as to what's happening with our patients outside of the office. I know I have to frequently spend significant amounts of time trying to piece together what's been happening with patients who see other specialists in different institutions; usually by wading through a disorderly pile of faxes or letters. This isn't medicine as it should be, this is fire fighting and disaster aversion. I am constantly amazed at how backward we have been, and to some extent continue to be, in how we practice medicine and deliver care.

This blog posting by @GertiTechBlog speaks volumes about the challenges faced by many of us, especially those working in primary care. And it is my feeling that the reason many physicians are feeling unhappy at the moment is not because they've fallen out of love with the practise of medicine, rather it is increasingly frustrating trying to do a good job.

Technology has transformed many aspects of our lives. It is sometimes hard to remember that we used to have to go to a travel agency to book a flight or a vacation, or go to a book store to buy something to read. Many of us now have complete control of our finances and bank accounts via the Internet and hardly ever have to visit a branch. Yet the practice of medicine has hardly changed during the time that this revolution has occurred in other areas of our lives. Why is this?

Part of the problem is undoubtedly the fact that as providers of care we have been extremely reticent to adopt new ways of doing things, preferring the status quo of the way its always been done. It wasn't a desire to practise better medicine that drove the uptake of electronic health records, it was the huge amounts of Federal incentives that made it happen. It really is very curious that it should take what is ostensibly a "bribe" from the government to do something positive, rather than taking it upon ourselves to enhance how we practise. Of course there is the debate that EHRs have not actually made the practise of medicine more efficient, cost effective or better...but that's a topic for another discussion!

Perhaps if we spent a little time looking at how other industries have developed and utilized technology over the past decade we could get some ideas on how we could improve what we do. I really do believe that the intelligent use of technology in our day-to-day interactions with patients and colleagues has the potential to improve how we feel about our jobs and also enhance our patients' satisfaction with the care we provide.

It's no secret that most major vendors of products and services have highly sophisticated customer retention and loyalty programs. They want to stay close to their customers, recommend other services that may interest them and find out what they think about what they've received to date. Now this is not a direct analogy with delivering medical care, but there are probably some aspects that still hold true. How difficult would it be for us to inquire from our patients how they are doing, what they thought of their last healthcare interaction and whether they were on track to reach the goals agreed on their last visit? Using traditional face-to-face interaction would probably prove quite difficult (or at least time consuming) for this, however, this is where technology can help and it is where the likes of Amazon, Expedia and Hilton, to name but a few, have excelled in driving loyalty and trust.

We need to think differently about how we deliver healthcare in the second decade of the twenty-first century. Storing information in an EHR is just the beginning, there are so many other ways we can interact and influence our patients in a positive fashion. Those of us who grasp this challenge, I believe, will drive better outcomes and greater value; two facets that are going to be integral to the future of healthcare.

nGage Health's patient timeline where all interactions with the healthcare system are graphically displayed for ease of review by both patient and provider.

ROI for Patient Engagement

The recent publication by the CDC on the prevalence of COPD (chronic obstructive pulmonary disease) is fascinating. Not just because it maps out the burden of this largely preventable disease within our country, but because it highlights to opportunities for population health management and patient engagement.

On average the prevalence of COPD in adults across the United States is 6.6%. In other worlds, one in every fifteen individuals had this disease. Now this is not quite as big an issue as diabetes within our society, but it is not far off, and the impact it has on healthcare delivery and costs is huge.

Not surprisingly the prevalence of COPD increases with age. This is because of the natural history of lung function decline. Once an individual is operating at about a third of their predicted lung capacity they become frequent users of healthcare resources, especially expensive emergency treatment

Take a population of five thousand individuals, the minimum number of patients an accountable care organization can be responsible for. Using the national average figures it is likely that 330 will have COPD to some degree of severity. In addition, according to the research 17.7% (or in this case 58) of these individuals will require hospitalization or review in the ER a year. Data from the American Lung Association suggests that the cost of such an admission is in the region of $20,000 per visit.

Undoubtedly some of these emergency admissions are totally warranted on clinical grounds, but as a pulmonologist I know that some are completely avoidable. There are two facets to this “avoidability”; the first is the fact that many (the exact numbers are rather hazy) patients do not take their prescribed medications as intended by their physicians. This non-adherence is often borne out of ignorance, rather than a conscious decision by individuals to be difficult or recalcitrant! Better education and the co-creation between doctor and patient of a self-management plans can have a dramatic effect here. The second issue is that we physicians often catch deteriorating patients late. Their exacerbation is in full swing and there is very little option but to transfer them to an emergency care establishment.

The solution to this last issue is a little more difficult. Many of my colleagues would day that there is nothing we can do. If a patient shows up with a severe exacerbation of their airways disease (or any other chronic condition for that matter), “how were we to know?”. This is true, however, it shouldn’t be the case. We now have the technology to keep in touch with our patients on a regular basis. I’m not even talking about sophisticated telemonitoring equipment here either. Secure email, text messaging, online symptom tracking should all be elements of a 21^st century physicians kit bag.

Just look at the savings that could be achieved by being more proactive. If just one exacerbation of COPD requiring hospitalization were prevented a year through this more proactive patient engagement approach that would be something, but I suspect that even in a 5,000 patient practice this number would be ten or twelve. And that’s just COPD…what about diabetes and congestive cardiac failure?